Back
Back
DCP+ Streaming Platform
Decentralized Pictures (DCP) is a nonprofit organization reimagining how independent films get made. Through blockchain technology and a community-driven review process, the platform enables filmmakers to submit projects, receive feedback, and secure funding without relying on traditional studio systems.
DCP+ extends this ecosystem into a full streaming platform where audiences can watch content, support creators directly, and participate in the discovery and promotion of new productions.
Role
Product Designer
Industry
Streaming · Web3
PLATFORM
Web & Mobile
TIMELINE
12 weeks
Challenge
The primary challenge was designing a product that blends traditional streaming behaviors with Web3 mechanics without overwhelming users.
Key challenges included:
Designing purchase flows supporting both fiat (USD) and token-based (TALNT) payments
Supporting multiple content structures such as films, series, seasons, and episodes
Enabling affiliate rewards for users who promote titles
Introducing evaluation tools that influence content discovery
Maintaining a simple, familiar UX comparable to major streaming platforms
The goal was to create an experience that felt as intuitive as Netflix while introducing entirely new economic incentives for viewers.
Process
The project began with a discovery phase focused on understanding both the DCP ecosystem and existing streaming industry patterns. I analyzed documentation provided by the DCP team to understand how decentralized film funding, token rewards, and community participation function within the broader platform. This gave me a clear picture of the Web3 mechanics that needed to be translated into a mainstream-friendly experience.
To understand what that experience should feel like, I conducted a competitive analysis of Netflix, Amazon Prime Video, Disney+, and Hulu, studying how these platforms structure discovery, title pages, playback, and purchase flows. The research confirmed that users arrive at any streaming platform with strong existing mental models. The design challenge was not to teach new behaviors but to introduce new mechanics within familiar patterns.
That insight shaped the core design strategy: lead with the streaming experience users already know, and layer Web3 functionality in progressively. Dual payment flows were designed so fiat felt like the default path with token-based payments as a natural extension. Affiliate rewards and evaluation tools were introduced contextually, at the moments when users are already engaged with content, rather than as standalone features requiring upfront explanation.
From there I developed the platform's information architecture and user flows, mapping how viewers would navigate between browsing, purchasing, and managing their accounts across both web and mobile.
Outcome
The project established the complete product foundation for DCP+, delivering a full information architecture and user flows spanning both viewer and admin experiences.
Early MVP prototypes were tested with members of the existing DCP community who had previously participated in testing the creator platform, helping validate core interactions and refine the viewing and purchase experience before development began.
DCP+ is currently in development and scheduled to launch later this year (2026), with a TV streaming app planned shortly after. By aligning proven streaming patterns with decentralized incentives, I helped position DCP+ as a mainstream-ready Web3 entertainment experience.
Back
DCP+ Streaming Platform
Decentralized Pictures (DCP) is a nonprofit organization reimagining how independent films get made. Through blockchain technology and a community-driven review process, the platform enables filmmakers to submit projects, receive feedback, and secure funding without relying on traditional studio systems.
DCP+ extends this ecosystem into a full streaming platform where audiences can watch content, support creators directly, and participate in the discovery and promotion of new productions.
Role
Product Designer
Industry
Streaming · Web3
PLATFORM
Web & Mobile
TIMELINE
12 weeks
Challenge
The primary challenge was designing a product that blends traditional streaming behaviors with Web3 mechanics without overwhelming users.
Key challenges included:
Designing purchase flows supporting both fiat (USD) and token-based (TALNT) payments
Supporting multiple content structures such as films, series, seasons, and episodes
Enabling affiliate rewards for users who promote titles
Introducing evaluation tools that influence content discovery
Maintaining a simple, familiar UX comparable to major streaming platforms
The goal was to create an experience that felt as intuitive as Netflix while introducing entirely new economic incentives for viewers.
Process
The project began with a discovery phase focused on understanding both the DCP ecosystem and existing streaming industry patterns. I analyzed documentation provided by the DCP team to understand how decentralized film funding, token rewards, and community participation function within the broader platform. This gave me a clear picture of the Web3 mechanics that needed to be translated into a mainstream-friendly experience.
To understand what that experience should feel like, I conducted a competitive analysis of Netflix, Amazon Prime Video, Disney+, and Hulu, studying how these platforms structure discovery, title pages, playback, and purchase flows. The research confirmed that users arrive at any streaming platform with strong existing mental models. The design challenge was not to teach new behaviors but to introduce new mechanics within familiar patterns.
That insight shaped the core design strategy: lead with the streaming experience users already know, and layer Web3 functionality in progressively. Dual payment flows were designed so fiat felt like the default path with token-based payments as a natural extension. Affiliate rewards and evaluation tools were introduced contextually, at the moments when users are already engaged with content, rather than as standalone features requiring upfront explanation.
From there I developed the platform's information architecture and user flows, mapping how viewers would navigate between browsing, purchasing, and managing their accounts across both web and mobile.
Outcome
The project established the complete product foundation for DCP+, delivering a full information architecture and user flows spanning both viewer and admin experiences.
Early MVP prototypes were tested with members of the existing DCP community who had previously participated in testing the creator platform, helping validate core interactions and refine the viewing and purchase experience before development began.
DCP+ is currently in development and scheduled to launch later this year (2026), with a TV streaming app planned shortly after. By aligning proven streaming patterns with decentralized incentives, I helped position DCP+ as a mainstream-ready Web3 entertainment experience.