Web3
Internal tools
By the numbers
Experience
12+
years building products
Since 2010Games, interfaces, agency, commerce, Web3, fintech. Now wealth management.
Range
6
industries
Six industriesGames, media, commerce, streaming, fintech, Web3.
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305
GitHub contributions
> build --ship
> make it obvious_
> make it obvious_
Work
7
case studies
M
4
side projects
17
tools in the stack
5
journal entries
Toronto
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Weather
11:34 PM · Toronto
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Five chapters, one habit
Games to interfaces
2010 – 2015
2010–2015
I got into this industry through the thing I'd loved forever: video games.
I studied computer science and did a database co-op at Teradata, but games were what I wanted to make. I started as a game artist at Agnitus, building learning games for kids. Somewhere between drawing characters and placing buttons, I noticed the interface was the part I cared about most. So I moved into UI.
Carried forwardThink in systems, and remember that how something feels matters as much as how it works.
RolesSenior UI Designer, AgnitusData Engineer (Co-op), Teradata
Agency life
2015 – 2018
2015–2018
Then I wanted to see how everything else gets made.
At Locopixel I worked on many products at once and mentored the teams building them. Sitting that close to engineering, I learned how web services fit together and how front-end frameworks like Angular and React shape what a design can become. It changed how I work: I design things that can be built.
Carried forwardFluency with engineers, and a habit of designing inside real constraints.
RolesFounder and UI/UX Lead, Locopixel
Commerce
2018 – 2022
2018–2022
Four years on one product taught me what short projects never could.
At Shop Bonsai I designed the whole journey, from a consumer shopping app to a B2B commerce platform for publishers. I stayed long enough to see the product pivot and the numbers move: click-through up 35%, order value up 31%. BuzzFeed, Complex, Vice and Condé Nast adopted the platform.
Carried forwardDesign decisions are business decisions, so measure them.
RolesProduct Designer, Shop Bonsai
Shop Bonsai
Zala Hair
Web3 and
fintech
fintech
2022 – 2026
2022–2026
Back to agency work, and straight into the deep end of finance.
At Lazer Technologies I designed for clients across industries and got hooked on Web3, DeFi and fintech, where the mechanics are hard and the stakes are real money. I led design for Glow Finance on Solana, and for Concrete at Blueprint Finance, an institutional lending protocol backed by Polychain Capital, VanEck and Tribe Capital.
Carried forwardMake complex things clear without making them shallow.
RolesSr. Product Designer, Lazer TechnologiesLead Product Designer, Blueprint Finance
Glow Finance
Concrete
Now
2026 – Present
2026–Now
Today I lead product design at RBC Wealth Management, and I build things of my own.
The engineer in me finally has the tools. With AI, I can take an idea from a sketch to a working product myself, which is how side projects like Canopy, Card Compare and an FPL dashboard came about. Twelve years in, the job is still the one I started with: understand how something works, then make it feel obvious.
RolesLead Product Designer, RBC Wealth Management
Canopy
Card Compare
Five things, every team
Strategy
I start with what has to move
Before any screen, I pin down the outcome and the constraint. At Shop Bonsai that meant designing for order value, not features.
Research
I test rough, and early
A clickable prototype in front of real users in week one beats a polished deck in week six. Then I cut what they ignore.
Design
I make money easy to read
Lending protocols, DeFi dashboards, wealth tools. I turn dense financial mechanics into screens a first-timer can trust.
Systems
I design the rules, not just the screens
Tokens, components and patterns that let a team ship the hundredth screen as cleanly as the first.
Build
I build what I design, and see it ship
A computer science degree and years beside engineers. I prototype in React, write the specs developers ask for and keep the roadmap honest until it's live.
Teams I’ve designed for
Web3Case study
DeFi on Solana
CommerceCase study
Commerce for publishers
Web3Case study
Cross-chain lending
MediaCase study
AI news platform
MediaCase study
DCP+ streaming
Web3
Crypto lending
Web3
Prediction market
Commerce
Internal tools
Web3
Messaging protocol
Web3
NFT minting
Web3
Credit protocol
Web3
Rewards on bill pay
Media
Pop culture media
Media
Learning games for kids
Stack
Design
- FigmaProduct UI, design systems
- FramerMotion design & websites
- SketchWhere it started
Build
- Claude CodeBuilding end to end
- CursorQuick edits in context
- VS CodeReading & reviewing code
- GitHubVersion control
- React / Next.jsWhat I build in
AI
- ClaudeThinking partner
- ChatGPTSecond opinion
Research
- FigJamWorkshops
- MiroMapping flows
- MazePrototype tests
- UserTestingUsability sessions
- JiraSprints
- ConfluenceRequirements docs
- NotionNotes
Visual diary
5 momentsA few moments from life away from the screen.
Off the clock
Video games / football / long walks / exploring Canada / parenting a toddler and a pre-teen / tinkering with Claude / building tools and plugins / films and TV.